Lucky Egg: Hatching into a booming Tiktok business

Published: May 2024

Reading Time: 5 minutes

Share this case study

Established in 2023, Lucky Egg has taken no time to establish itself as the ‘go-to’ party game company of choice for families and friends seeking a dose of playful fun.


Toys & Games

Taking TikTok By Storm

Like many entrepreneurial eCommerce brands, Lucky Egg knows a thing or two about leveraging social media to increase sales, however, they did not expect the unprecedented growth in sales from their TikTok store. From 40 orders per day to 400, Lucky Egg had to quickly ensure they had sufficient stock available to cope with demand.


As Lucky Egg’s popularity on TikTok soared (they got 3.5 million views on one video!), they faced the hurdle of keeping up with growing demand. Managing inventory, fulfilling orders efficiently, and expanding their reach were key challenges that needed to be addressed.


The Finishing Line has been an invaluable 3PL partner in our growth journey. Their expertise in inventory management and order fulfilment, allowed us to focus on what we do best – creating fun party games


– Luke Shelley


Lucky Egg's TikTok Store in Numbers

0 million
Likes on thier TikTok Videos
0 %
Month-on-month growth
0 +
Games Available

Lucky Egg's Main Criteria:

  • Scalability: From 40 orders per day to 400 (and growing), we help Lucky Egg manage their TikTok order fulfilment, allowing them to meet customer demand efficiently.
  • Multi-channel fulfilment: Fulfilling orders across TikTok, Shopify, and Amazon ensures Lucky Egg can maximise sales reaching customers worldwide.
  • Visibility: from billing to real-time stock levels, as well as live order status and tracking Tenevo provides Lucky Egg with all the data they need to optimise operations.

Enjoying this Case Study?

The Finishing Line: Partnering for Party Time

Inventory Management

Our cloud-based warehouse management system, Tenevo, played a pivotal role. Tenevo provided Lucky Egg with real-time stock visibility, allowing them to optimise space allocation, prevent stockouts, and ensure a seamless order fulfilment process.

Fulfilment Powerhouse

The Finishing Line took over the entire order fulfillment process. This included receiving and storing inventory, picking and packing orders, and ensuring timely deliveries – freeing Lucky Egg’s team to focus on creating new games and building customer relationships.

Customer Satisfaction

Leveraging Finishing Line’s same-day dispatch, Lucky Egg can relax knowing that if an order is placed by 4 pm, it’ll be dispatched that same day. They’re also able to offer next-day delivery on every order across the UK, which could not have been possible before outsourcing to Finishing Line

Transparent Billing

Understanding the importance of an exceptional customer experience, The Finishing Line provided dedicated customer service support. This included managing phone inquiries and a designated email inbox, ensuring all customer concerns were promptly addressed. This allowed Lucky Egg to focus on product development and marketing initiatives.

“Tenevo provides us with complete visibility, from billing to real-time stock levels, as well as live order status and tracking, we are in control”

“Their ability to provide multi-channel order fulfilment ensures that we can maximise sales across multiple eCommerce platforms ” 

If you found this case study insightful and are impressed with the statistics that we have accomplished for our client Lucky Egg, get in touch with us, send a live chat message, or call +44 (0)1268 498 950 to arrange a consultation with Finishing Line today, and see how we can scale up your business just the same.

Feel free to sign up to our email newsletter below to gain more industry insights that we here at Finishing Line can provide you, with 35+ years of experience. Alternatively, explore more of our service offerings: ecommerce fulfilment, returns management, contract packing or warehouse management.

If you think Finishing Line could be the fulfilment centre for you, drop us a phone call, live chat message, or an email, and we’ll be happy to assist you in your enquiry.

Have an enquiry for your business?

Send us your direct enquiry via email:

Was this case study helpful? Share with your network below 

Josh Arrowsmith

Head of Commercial & Innovation

Subscribe to our e-newsletter and receive email updates on new Articles & Case Studies