Amazon Seller Fulfilled Prime (SFP) allows sellers to display the Prime badge while handling their own fulfilment. This hybrid model provides full control over inventory while maintaining the benefits of Prime shipping speeds.
Send your stock into Finishing Line’s Amazon SFP warehouse and we will take care of all your Amazon product storage, preparation & SFP fulfilment requirements.
We are an experienced and reliable Amazon FBA Prep and Amazon SFP Fulfilment partner that allows you to grow your business and successfully meet your company’s biggest goals.
Seller Fulfilled Prime (SFP) demands a high level of operational excellence, requiring sellers to meet Amazon’s Prime delivery promises directly from their own warehouses. We recognise the complexities of maintaining Prime eligibility, including strict on-time shipping and delivery metrics, and the need for seamless integration with Amazon’s systems. As an experienced fulfilment provider, who operates 6 days a week, we’ve developed robust processes to ensure your SFP orders consistently meet these stringent requirements, enabling you to offer Prime benefits while retaining control over your inventory and fulfilment.
Advanced management to track stock levels and optimise pick, pack, and ship processes for fast order turnaround.
Manage and refine stock inventory levels to suit the needs of your environment and business.
Fast, reliable shipping that meets FBA delivery requirements, with partnerships with Amazon-approved carriers
Keep on top of your inventory on the go, from any device, anywhere in the world, with 24/7/365 access.
Secure and approved Amazon store Integrate all of your eCommerce stores and marketplaces seamlessly, and control your product orders.
Prime-compliant returns processing. Efficient restocking and reprocessing of returned goods
Tenevo is our cloud-based management system, which seamlessly connects with your company’s online store, allowing for instant ordering processing. Tenevo’s client login portal provides our clients with complete visibility and management of their stock within our fulfilment centre.
Our eCommerce Fulfilment service is designed to be as straight forward and as user-friendly as possible, with our aim being simple to help you grow your business by handling your fulfilment needs.
How our management system can support your Amazon store:
Our fully compliant SFP fulfilment operations ensure your stock is prepared and dispatched accurately, on time, every time.
Manage and refine stock inventory levels to suit the needs of your environment and business.
Enjoy full access and management of your stock via our intelligently built, cloud-based platform 'Tenevo', our warehouse management system.
At our Amazon prep centre, we provide our warehousing facilities as an extension of your own business, maintaining your brand identity.
Fulfilment by Merchant (FBM) empowers sellers to maintain complete control over their inventory and fulfilment process, handling everything from storage and packing to shipping and customer service. This approach offers flexibility, allowing businesses to tailor their operations to specific product needs and customer preferences. While FBM necessitates a robust infrastructure and efficient logistics, it can be particularly advantageous for unique or perishable goods, or for sellers seeking to build a strong brand presence through personalized customer interactions.
We understand the intricacies of FBM and provide comprehensive support to streamline your operations. We integrate with various shipping carriers to offer competitive rates and delivery options, and can handle customer service inquiries, ensuring a positive customer experience. Whether you’re a small business or a large enterprise, our adaptable FBM solutions can be customised to meet your specific requirements, allowing you to focus on growing your business while we handle the logistics.
For Amazon SFP, we maintain strict quality control. All incoming components are rigorously inspected for accuracy. Approved inventory is immediately stored in our optimized warehouse, ready for rapid order fulfilment.
For Amazon SFP, our team rigorously reviews each product design against specifications before production. This ensures consistent, high-quality products, essential for Prime customers.
To meet Amazon SFP standards, our expert team assembles products with precision and efficiency. We utilize advanced equipment and rigorous quality checks to ensure every item is flawlessly crafted and ready for rapid Prime delivery.
We optimize our packaging and shipping for Amazon SFP, ensuring finished products are dispatched efficiently for Prime customers. Our focus on secure shipping and timely delivery preserves product quality and enhances customer satisfaction.
Amazon Seller Fulfilled Prime (SFP) is a fulfilment programme that allows sellers to reach Amazon Prime customers without using Amazon’s fulfilment centres. With Amazon SFP fulfilment, you can manage your own inventory and shipping operations while offering the fast and reliable Prime shipping that customers expect. This approach gives your business the flexibility to handle logistics in-house, maintain control over packaging, and still benefit from the credibility and increased sales potential of the Prime badge. For a detailed comparison, see our guide: “Amazon FBA vs Amazon SFP: What’s the difference?”
Amazon SFP fulfilment lets you deliver Prime-level service directly from your warehouse. To start, sellers must qualify for the programme and complete a trial period to demonstrate their ability to meet Amazon’s strict shipping standards. Once approved, you store and manage your own inventory, pick and pack orders in-house, and ship them using Amazon-approved carriers on the same day they are received. This ensures fast delivery to Amazon Prime customers while keeping you in full control of your fulfilment process. Amazon SFP carriers then deliver the orders, maintaining the seamless Prime experience that buyers expect.
One of the key advantages of Amazon SFP fulfilment is cost transparency. There are no additional programme fees beyond standard Amazon referral charges and approved carrier costs. Managing your own inventory and shipping can also help reduce long-term costs, giving you the ability to optimise packaging, carriers, and delivery routes. For sellers with an established logistics operation, SFP can offer a predictable and manageable fulfilment solution while still reaching high-value Amazon Prime customers.
Seller Fulfilled Prime is designed for professional Amazon sellers who can reliably meet Prime shipping expectations. Eligibility requires a proven track record of on-time shipments, low cancellation rates, and excellent customer service. Sellers must use carriers approved by Amazon and demonstrate the ability to manage their own inventory effectively from a dedicated warehouse. Meeting these criteria ensures that every Amazon SFP fulfilment order delivers the speed and reliability that Prime customers expect.
While Fulfilment by Amazon (FBA) handles storage, packing, and shipping for you, Amazon SFP fulfilment allows sellers to retain control over their inventory and logistics. This is ideal for products with unique packaging requirements, limited stock, or businesses looking to avoid long-term storage fees. By combining in-house fulfilment with the Prime shipping badge, sellers can maintain operational flexibility, deliver personalised customer experiences, and still tap into the lucrative Amazon Prime customer base. SFP provides the best of both worlds: control over fulfilment and access to high-value customers.
Finding a reliable fulfilment partner that seamlessly integrates with your eCommerce operations can be challenging. Especially when you’re aiming to meet the high standards required for Amazon SFP (Seller Fulfilled Prime).
At Finishing Line, we have extensive experience supporting clients with the storage, handling, and dispatch of products under the strict conditions of Amazon SFP. Our clients consistently value the simplicity of our fulfilment process, alongside the speed and accuracy we bring to their Prime orders.
To see first-hand how our experiences in Amazon SFP integration can assist your eCommerce business:
