Giggly’s Record Year With Finishing Line

Giggly, an online learning platform for children, designed to enhance young people’s learning through interactive games and educational activity packs.

Industry
Toys & Games

For over 10 years, Finishing Line has been a supply chain partner for “Immediate Media Co” (IMC), a large UK-based magazine publisher that sells over 70million magazines every year, reaching 22million people online every month. At the start of 2018, IMC decided to enhance their product and service offering by launching Giggly, an online learning platform that provided a range of children’s toys, games and activity packs that support different areas of the learning curriculum.

Giggly’s products feature well-known kids’ brands, such as Numberblocks, Alphablocks, and CBeebies. Some learning materials would be available to buy, while some resources would be free to download.

“Finishing Line provided us with the knowledge and support that enabled us to double the size of our online store”

– Paul Torre

Director of Buying, Sustainability & Ethical Compliance

Our Objectives for Giggly

  • Manage Giggly’s supply chain forecasting for domestic and international shipping
  • Enable Giggly to reach new destinations overseas, while handling customs and parcel tracking
  • Provide Giggly with appropriate resources to produce new product lines and a wider customer base

How Finishing Line have helped Giggly scale its business


Tenevo: Intuitive Warehouse Management System
‘Tenevo’, Finishing Line’s in-house cloud-based management system played a significant role in managing Giggly’s client orders throughout the tough months of the pandemic when online orders and deliveries were at a record high. Tenevo allowed Giggly to manage and track the following: Reserve space for incoming stock, implement stock alerts to prevent bestselling products from selling out, view live orders which are being picked and packed, track dispatches, as well as any of their returned products that are shipped back to the warehouse.











Customer Service in-house: 6 days a week
To help Giggly maintain an exceptional level of customer service whilst also dealing with an increased level of enquiries, Finishing Line introducing customer service management within its many tiers of services, covering the company’s phone line, as well as managing a designated email inbox. This is a service that Finishing Line continues to provide in assisting any business that is experiencing a vast number of customer service enquiries daily, with the simple ambition of making any queries or issues received from customers a less problematic task for any partnered company to manage.










“Finishing Line provided us with the knowledge and support that enabled Giggly to scale up to become a global brand selling across Middle East, central Asia, Europe, North America and South America”

“By handling our customer service alongside our fulfilment, Finishing Line allowed us to focus on expanding our product lines and engaging more with our customers”

“Finishing Line provided us with the knowledge and support that enabled Giggly to scale up to become a global brand selling across Middle East, central Asia, Europe, North America and South America”

“By handling our customer service alongside our fulfilment, Finishing Line allowed us to focus on expanding our product lines and engaging more with our customers”

Giggly's record year with Finishing Line

Between 2019 and 2020, Giggly went from distributing 15k orders to 33k orders in just under 12 months, growing its customer base by 50%! In response to growing demand, the number of products offered also grew. This required additional storage amongst Finishing Line’s warehousing facilities to accommodate up to 20,000 key lines. Giggly is now a globally recognised brand and continues to give children the opportunity to learn in an engaging, educational, and fun way.

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Giggly’s monthly orders doubled in size
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Giggly’s annual orders increased by 16,000+
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Giggly doubled their customer base within one year

If you found this case study insightful and are impressed with the statistics that we have accomplished for our client Giggly (Immediate Media Co), get in touch with us or call +44 (0)1268 498 950 to arrange a consultation with Finishing Line today, and see how we can scale up your business just the same.

Alternatively, explore more of our service offerings: ecommerce fulfilment, returns management, contract packing or warehouse management.


If you think Finishing Line could be the fulfilment centre for you, drop us a phone call, live chat message, or an email, and we’ll be happy to assist you in your enquiry.

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