Amazon prime day: 5 ways to prepare your ecommerce business

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On June 27, 2023 by Josh Arrowsmith
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Cashing In On Amazon Prime Day

Is your supply chain ready for Amazon Prime Day? Prime Day is Amazon’s flagship eCommerce event where consumers flock to virtual aisles to take advantage of a flood of offers. 


For eCommerce business owners, Prime Day presents a golden opportunity to take advantage of increased web traffic to effectively market their products and receive a welcome revenue boost. 

Indeed, according to a survey of consumers in the UK, a staggering 13.4m of Brits stated they planned to shop on Prime Day in 2022. This means Amazon sellers must prepare for increased demand and ensure seamless order fulfilment. 

When is Amazon Prime Day 2023? 

Amazon has announced that its 48-hour Prime Day event will take place on 11-12 July 2023. 

To help eCommerce businesses in your preparations, here are our top 5 considerations to help you prepare your eCommerce business. 

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As you gear up for Prime Day, it’s essential to assess the readiness of your supply chain. The increased demand during this period can place significant stress on your operations, from inventory management to order processing and delivery. Take proactive steps to ensure your supply chain can handle the surge in orders smoothly and efficiently.  
Consider leaning on Amazon FBA or SFP partners to support you.

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Evaluate your stock levels and ensure you have sufficient goods to meet increased demand. Analyse historical sales data from previous events such as Christmas, or last year’s Prime Day to help you forecast demand accurately and adjust your stock levels accordingly.  
Consider partnering with suppliers or utilising additional warehouse storage facilities if required.

Prime Day often means a significant increase in order volume. To meet customer expectations, it’s vital to optimise your order fulfilment processes. Harness automation tools and systems to speed up order processing, streamline picking and packing, and improve overall efficiency. This will help ensure that orders are dispatched promptly and reach customers within your regular delivery window, meeting customer expectations.  

With the heightened demand, it’s crucial to work closely with reliable shipping partners. Collaborating with reputable carriers will help maintain a high level of service and ensure timely and accurate deliveries to your customers.  
Remember, it’s important to factor in any returns to your shipping and logistics strategy.

As orders come in, it’s vital not to overlook customer service. Prime Day shoppers expect prompt responses and excellent support – just like they do at any other time of the year. Customer service teams should be prepared for the increased enquiries and ensure they are equipped to handle the surge in customer interactions effectively. Clear communication and timely resolutions will contribute to a positive shopping experience and customer satisfaction. 

While Prime Day is an excellent opportunity for eCommerce businesses to boost revenue, it’s essential to carefully plan. By optimising your supply chain, ensuring adequate stock levels, streamlining order fulfilment, partnering with reliable shipping providers, and providing exceptional customer service, you will be well-positioned to make the most of this significant sales event. 

Remember, Prime Day is not only an opportunity to boost sales but also a chance to expand your customer base and build long-term relationships. So, seize the moment, plan, and make the most of Amazon Prime Day to drive growth and success for your eCommerce business. 

If this article has been a useful read on how Finishing Line can offer these solutions for your business, sign up to our
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Josh Arrowsmith

Head of Commercial & Innovation

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