From Hangovers to High Demand: The Rise of Nashi Pear Juice

Company:

Nashi Pear Juice

Industry:

Food & Drinks

Founded in early 2025 by two sisters from London, Nashi Pear Juice is bringing the Korean hangover cure phenomenon to the UK. Taya first discovered Korean pear juice while living in Australia, and after bringing it back to share with her sister Lucy, family, and friends, they realised there was nothing quite like it available in the UK.

Nashi was born with one mission: to help people enjoy their nights out without the unpleasant aftereffects. What started as a small idea soon grew into a product and is quickly becoming loved across London and beyond.

But with both sisters working full-time jobs, fulfilling orders became increasingly challenging. That’s when they began their search for a third-party logistics (3PL) partner who could take on the heavy lifting of storage and fulfilment while they focused on growing their brand.

After struggling to find the right partner, a recommendation from their friends at Puzzle Post led them to The Finishing Line. One conversation with our Commercial Director, Josh Arrowsmith, was all it took for Lucy and Taya to feel confident they had found the perfect fit.

“We’ve just doubled our growth, and we couldn’t have done that without The Finishing Line.”

– Lucy, Co-Founder, Nashi Pear Juice

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Nashi Pear Juice's Main Criteria:

Location – A fulfilment partner within easy reach of London to streamline operations and logistics.

Simplicity – A solution that allowed them to quickly hand over fulfilment while keeping processes simple and stress-free.

Communication – Clear, proactive communication to support them as first-time founders navigating eCommerce.

Competitive Prices – Cost-effective fulfilment that enabled them to scale without financial strain.

Expanding Made Simple with Tenevo

Nashi Pear Juice has been using our Warehouse Management System (WMS), Tenevo, since joining with us earlier this year. With Tenevo’s real-time visibility, the sisters could track stock levels and order progress instantly. Since March 2025, we have securely stored over 3,000 of Nashi’s products, ensuring their stock is managed efficiently and always ready to meet demand.

They also wanted to make their product available across multiple platforms (such as TikTok Shop), and Tenevo made the integration seamless. This allowed Nashi to broaden their reach without the technical headaches they feared.

“Tenevo is very responsive and very quick – there’s no delay at all.”

“We are forever grateful. We were stumbling blindly at first, but everyone was so accommodating and supportive.”

– Lucy, Co-Founder, Nashi Pear Juice

Nashi's Future Plans

Looking ahead, Lucy and Taya hope to see Nashi Pear Juice become a household name. By next year, they aim to expand into wholesale shipments, secure supermarket listings, and integrate with more sales platforms to make their product even more accessible. At The Finishing Line, we’re proud to continue supporting their journey and look forward to being part of their growth every step of the way.