Company:
Thriva
Industry:
Medical Kits
Founded in 2015, Thriva, is a leading diagnostic health testing provider delivering personalised blood testing kits direct to consumers and organisations across the UK.
With more than 5 million kits delivered and growing demand across both consumer and corporate channels, Thriva required a kitting and fulfilment operation capable of supporting complex medical kit assembly, strict quality control processes, and scalable multi-channel fulfilment.
As the business expanded, operational complexity increased significantly. Managing multiple kit configurations, maintaining batch traceability and supporting evolving B2B demands required a fulfilment model built for flexibility as well as control.
In April 2024, at a pivotal moment of operation transformation, Thriva needed to rapidly establish a new medical kitting and fulfilment operation capable of supporting both direct-to-consumer (B2C) and business-to-business (B2B) order fulfilment, while maintaining continuity across ongoing operations.
Thriva’s requirements extended far beyond standard contract packing and order fulfilment, and needed a strategic partner capable of supporting:
“Tenevo has provided the visibility and control needed to manage a highly complex medical fulfilment operation. Real-time tracking across components, batch data, stock levels and order workflows has significantly improved traceability, planning and day-to-day operational management.”
– Dan Ong, Head of Operations
The Finishing Line worked closely with Thriva to develop a custom fulfilment solution built around medical kit assembly and fulfilment, operational flexibility, and end-to-end order traceability. The operation was fully onboarded and live within 7 days, enabling an immediate transition with no disruption to fulfilment activity. Workflows were configured to support both B2C and B2B fulfilment through a single scalable operation capable of handling growing order volumes and operational complexity.
The operation was designed to support more than 100 active kit variants across both consumer and corporate programmes, including:
This flexibility enabled Thriva to support a broader range of customer requirements without introducing operational bottlenecks.
Medical testing kits require speed as well as accuracy, the Finishing Line implemented fulfilment workflows designed to support:
This helped Thriva improve service responsiveness while maintaining operational control.
A major part of the solution was Tenevo, our in-house warehouse management system. Tenevo provided:
The increased visibility helped Thriva improve forecasting, procurement planning and inventory control while reducing operational risk.
Given the nature of the products involved, quality assurance was critical. The fulfilment operation was supported by:
This ensured Thriva could maintain the standards required for medical-grade fulfilment while continuing to scale.
active kit variants
from onboarding to dispatch
orders dispatched a month
SLA performance
Since joining forces with The Finishing Line, Thriva has been able to expand its offering, improve service levels, and operate with far greater confidence. Finishing Line’s expertise and flexibility have enabled them to:
A major part of this transformation is Tenevo, our in‑house warehouse management system. It provides Thriva with real‑time visibility across their supply chain, eliminating overstocking and stock shortages, two issues that previously created operational risk. Furthermore, by automating manual processes, Tenevo has freed Thriva’s team to focus on higher‑value work, while its reporting and analytics have enabled smarter, data‑driven procurement decisions. Today, Thriva operates a leaner, more resilient supply chain that can scale with demand and adapt quickly to change.
“Chris Spooner (Finishing Line’s Operations Manager) is calm under pressure, logical and pragmatic, working methodically within standards, expectations, and policies and procedures.”
– Dan Ong, Head of Operations
One of the most significant advantages Thriva gained through partnering with The Finishing Line is the ability to customise their medical kits at scale, supported by streamlined medical kit assembly. Their B2B clients often require unique configurations, from bespoke branded sleeves and tailored kit contents to specific packaging formats and customised return processes. These requests frequently arise with little notice, and in many cases, Thriva’s previous supplier would not have been able to accommodate them.
With The Finishing Line, this changed entirely. Thanks to our operational flexibility and value‑added services, Thriva could confidently say “yes” to new requirements, even when they were complex or unconventional. Whether it involved introducing new components, adjusting the build process or creating a completely bespoke kit layout, we consistently provided solutions rather than limitations.
Thriva required more than a standard value-add service and order fulfilment provider. They needed an operational partner capable of managing complex medical kit assembly, strict quality requirements and rapidly evolving B2C and B2B order fulfilment demands without compromising on control or traceability.
The Finishing Line implemented a fulfilment operation within 7 days, supporting more than 100 active kit configurations and managing over 15,000 orders per month across both consumer and corporate channels. Through flexible workflows, ISO 13485-aligned processes and real-time visibility provided by Tenevo, Thriva gained greater operational control, improved inventory management and the ability to scale more confidently.
Today, the strategic partnership supports faster decision making, greater operational flexibility, and a more resilient supply chain capable of adapting to continued growth within the UK and across EU markets.
If your business is managing complex fulfilment requirements, regulated products or bespoke assembly workflows, The Finishing Line can help you build an operation designed for scalability, control and operational flexibility.
Contact our team to discuss how we can support your fulfilment operation.
We’re here to help. If you’re looking for a trusted partner to handle your eCommerce fulfilment (from storage and pick & pack to fast, reliable delivery) get in touch with our team today. Let’s take your business further.
