Oliver's Kitchen's Secret Ingredient: Multi-channel Order Fulfilment
Company:
Olivers Kitchen
Industry:
Kitchenware
Oliver’s Kitchen is an eCommerce kitchen and cookware specialist catering to individuals and busy families; they aim to reduce prep time in the kitchen.
eCommerce kitchen and cookware brand, Oliver’s Kitchen, is the latest to join the growing ranks of eCommerce fulfilment customers looking for a reliable logistics partner able to deliver a flexible, cost-effective service.
Aaron Taylor, Director at Oliver’s Kitchen, says: “Our previous 3PL supplier was not very responsive. They were not really geared up for a business of our type and size, while they were able to distribute products by pallet, we had to find a different route to fulfil individual online orders for consumers. We chose to move to The Finishing Line because they can handle both bulk and single-item orders for us equally well. It’s tricky finding a eCommerce warehouse that can and will do both, so they have identified a gap in the market, are a really good fit for us and we have been impressed by their operation and their service.”
“Not only are their operations efficient, but the team at The Finishing Line is friendly and supportive too“
– Aaron Taylor (Owner of Oliver’s Kitchen)
Oliver's Kitchen Main Criteria:
- Optimising costs for multi-channel order fulfilment for B2C and B2B distribution.
- A flexible and responsive Warehouse Management System.
- A reliable and efficient Amazon FBA Preparation and Amazon FBM service provider.
Why Finishing Line Were The Fulfilment Partner of Choice
Oliver’s Kitchen’s main sales channel is through Amazon FBA, therefore, before working with The Finishing Line, they were diverting orders from smaller sales channels such as Shopify, and EBAY through their Amazon account, which obviously was adding considerable cost. Now that The Finishing Line handles and fulfils all orders from their other sales channels alongside prepping products to be delivered to Amazon’s warehouses, the process is streamlined, and items can be dispatched on a same-day basis directly to online customers.
According to Aaron, the fact that The Finishing Line has its own Warehouse Management System is another bonus. “Their in-house system can be – and has been – adapted to meet our specific needs. We really appreciate that level of responsiveness,” he confirms.
“Their in-house system can be – and has been – adapted to meet our specific needs. We really appreciate that level of responsiveness,”
“Finishing Line was flexible in their approach to accommodate us and onboarded us as quickly as possible at our request. Only a matter of weeks into the contract, everything is already running so much more smoothly. By moving to The Finishing Line, we’ve improved efficiency and saved costs!”
– Aaron Taylor (Owner of Oliver’s Kitchen)
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