Company:
Noisy Clan
Industry:
Music Accessories
Noisy Clan is a small, Edinburgh‑based team of designers, music lovers and creators with a simple belief that more people should be able to make more music. Founded in 2020, the company began when David Law noticed his children struggling with their instruments and stands on the way to school. He realised that musical tools hadn’t evolved in decades as they were heavy, awkward, and designed for professionals rather than learners. That small moment created a mission to rethink how musical tools and accessories could be designed lighter, smarter, and genuinely helpful for musicians at every stage.
Their first breakthrough came with the launch of the world’s most portable music stand on Kickstarter, quickly capturing the attention of musicians around the world. Since then, Noisy Clan has continued to develop innovative accessories with a growing focus on music learning. Today, they’re best known for the award‑winning Decoder, a reimagined circle of fifths that has transformed music theory for thousands of players globally. With a growing product range and a loyal community, demand began to rise quickly and with it, new operational challenges.
As Noisy Clan’s popularity grew, fulfilling orders in‑house became increasingly difficult. Their office space, once a creative environment, was gradually overtaken by inventory. With five core product ranges expanding into 20-25 SKUs, storage became tight and organisation became harder and what started as a manageable process soon became a daily bottleneck.
The team found themselves spending 2-3 hours every day packing orders, updating inventory, and managing dispatch meaning time that was meant for designing new products, developing marketing campaigns, and growing the brand was being lost.
They had worked with a 3PL previously, but the experience created more friction than it solved. The software was unintuitive, updates required manual intervention, and even small changes such as correcting an address or cancelling an order, required raising a ticket and waiting days for a response. By the time the ticket was answered, the order had often already been shipped out. The lack of agility made it impossible to operate confidently.
With rising order volumes, limited space, and inefficient systems, Noisy Clan needed a fulfilment partner who could support their growth without slowing their momentum. They needed a partner who understood early‑stage brands, offered transparent pricing, and could provide the operational stability they lacked.
“Any issues we’ve had have been solved rapidly and we feel we got much more of a personal touch, especially with a dedicated account manager.”
– Joe MacKechnie, CEO of Noisy Clan
saved a week previously spent on fulfilment
revenue growth in six months after onboarding
stored, picked and shipped
Transitioning to fulfilment can be daunting for small brands, but for Noisy Clan, onboarding with The Finishing Line was simple and straightforward. Their products were received, processed, and stored quickly, and the team was given a clear point of contact from day one.
With a dedicated account manager and rapid response times, Noisy Clan gained confidence that any issue, big or small, would be handled quickly and efficiently. The operational pressure they used to feel and once consumed half of their day began to lift.
One of the biggest early wins came from unlocking new possibilities on Amazon. With The Finishing Line’s support, Noisy Clan could finally offer bundled products at Prime level delivery speeds without clogging up their FBA inventory.
This shift opened the door to a new long-term goal of moving more inventory into Fulfilled by Merchant while still achieving Prime level performance.
The second major turning point was the time they regained by outsourcing. By handing fulfilment to The Finishing Line, Noisy Clan saved 21 hours a week that had previously been spent on fulfilment, freeing the team to focus on product development, marketing, and expansion. That regained time led directly to one of their biggest commercial wins yet: launching on TikTok Shop in the US. They listed just one SKU and within a month, their revenue doubled.
With fulfilment handled professionally by the Finishing Line, Noisy Clan could finally grow at the pace they had always intended.
“The time saving from moving fulfilment in‑house to having extra time to grow the business has resulted in 100% growth within a couple of months.”
– Joe MacKechnie, CEO of Noisy Clan
The Finishing Line offered the Noisy Clan with a combination of competitive pricing, reliable storage, and hands‑on support that immediately eased operational pressure. The transition from in‑house fulfilment to a 3PL became financially seamless thanks to competitive shipping rates and bulk discounts.
With accurate inventory tracking, Noisy Clan gained clearer forecasting and the ability to double down on fast‑moving products while easing off slow movers. Their inventory was no longer tied up giving them the flexibility to scale intelligently.
Most importantly, they gained a partner who understood early‑stage brands, one who could adapt, respond quickly, and support their long‑term ambitions.
For Noisy Clan, outsourcing fulfilment wasn’t just a logistical decision, it was a strategic shift that unlocked growth. By partnering with The Finishing Line, they regained valuable time, expanded into new sales channels, and built a scalable operational foundation for the future.
With new products launching regularly and larger projects in development, Noisy Clan now has the space, support, and stability to keep innovating. Their mission remains unchanged: to help more people make more music and with their fulfilment handled, they finally have the freedom to focus on what they do best, designing tools that make learning easier and more accessible for musicians everywhere.
We’re here to help. If you’re looking for a trusted partner to handle your eCommerce fulfilment (from storage and pick & pack to fast, reliable delivery) get in touch with our team today. Let’s take your business further.
