Company:
Meglio

Industry:
Health
& Wellness

Established in 2016, Meglio began by supplying physiotherapy consumables to the NHS, building a reputation for quality products within the healthcare sector. Over time, they expanded their offering beyond resistance bands and rehabilitation supplies to become a trusted provider of health and wellness products for clinics, practitioners and consumers across the UK.
As the business continued to grow, so did the complexity of their operations. With orders flowing through NetSuite, Shopify and Amazon, Meglio needed a fulfilment partner that could support their evolving requirements while creating a platform for future growth.
After exploring several options, Meglio selected The Finishing Line to help streamline fulfilment, improve operational visibility and bring greater control to its multi-channel operation.
Meglio’s previous fulfilment setup had served the business well for a number of years, but it was becoming increasingly difficult to support the next phase of growth. Early dispatch cut-off times limited flexibility for customers, while managing Amazon fulfilment separately added unnecessary complexity to stock control and day-to-day operations.
The team were also looking for a fulfilment provider capable of delivering consistently high levels of accuracy, supported by technology and dependable integrations. As a growing healthcare brand, customer expectations were increasing, making reliability, visibility and service quality more important than ever.
Alongside operational improvements, Meglio wanted a partner that could help unlock new opportunities for growth, particularly across direct-to-consumer and Amazon channels.

“There’s a few things we’ve had issues with regarding certain products with deliveries. We thought there’s nothing that can be done but the account management team have already come up with workable solutions, which no one has ever thought of before”
– Michael Commissar, Distribution & Supply Chain Manager
stored, picked and shipped
orders dispatched a month
Amazon Seller Fulfilled Prime
From the outset, the focus was on creating a smooth and structured transition. Working closely with the Meglio team, The Finishing Line managed the onboarding process, including stock migration, courier setup and platform integrations, ensuring the move was completed with minimal disruption to customers.
The result was a fulfilment operation that offered greater visibility, improved delivery capabilities and the flexibility needed to support an expanding multi-channel business. Through Tenevo, our warehouse management software, Meglio has real-time visibility of inventory, order statuses and fulfilment activity across multiple sales channels, helping the team make informed decisions and maintain complete operational control. Meglio also benefits from access to trusted carrier networks and extended dispatch windows, allowing them to offer a more competitive delivery proposition to their customers.
Beyond the technology, the partnership has been strengthened by a collaborative approach between both teams. Through regular communication and proactive account management, opportunities for improvement have been identified quickly, helping Meglio continuously refine their fulfilment operations.
One of the most significant developments within the partnership has been the ability to consolidate fulfilment operations into a single location.
Previously, Amazon fulfilment was managed separately from the rest of the business, creating additional complexity around inventory management and stock planning. By bringing Amazon Seller Fulfilled Prime fulfilment alongside B2B and direct-to-consumer orders, Meglio gained greater control over stock levels and a clearer view of inventory across all channels.
This approach has simplified operations while creating a stronger foundation for future growth. With inventory managed from a single fulfilment hub, Meglio can operate more efficiently and scale with greater confidence as demand continues to increase.

“When the rates came back from Josh, I looked and thought this is too good to be true. So, we had we had a call with Josh (Finishing Line’s Commercial Director) asking loads of questions, trying to pick holes in it! He covered all the questions we had with ease. I sat down with my team, went through it all and thought, this is going to open up a big opportunities for us.”
– Michael Commissar, Distribution & Supply Chain Manager
Meglio began discussions with The Finishing Line’s Commercial Director expecting to benchmark fulfilment costs against the wider market. What they discovered was a solution that not only enhanced service levels but also delivered significant commercial value.
With later dispatch cut-off times, Amazon Seller Fulfilled Prime capability and improved courier options included within a highly competitive rate structure, the partnership quickly became about more than fulfilment. It created a platform for growth, giving Meglio the confidence to streamline operations, improve customer experience and invest in new opportunities for the business.
By partnering with The Finishing Line, Meglio has created a more connected, efficient and scalable fulfilment operation. Through seamless technology integrations, consolidated stock management and enhanced delivery capabilities, the business now has the infrastructure needed to support its future ambitions.
With new growth opportunities emerging across Amazon and direct-to-consumer channels, Meglio can focus on expanding its presence within the health and wellness market, supported by a fulfilment partner that understands the demands of a fast-growing brand.
As Meglio continues to evolve, we’re proud to support their journey, providing the technology, flexibility and expertise needed to help ambitious brands grow with confidence.
Looking for a fulfilment partner that can simplify operations, improve visibility and support your next stage of growth? Call us today and discover how The Finishing Line helps growing brands scale with confidence through industry-leading fulfilment solutions.
We’re here to help. If you’re looking for a trusted partner to handle your eCommerce fulfilment (from storage and pick & pack to fast, reliable delivery) get in touch with our team today. Let’s take your business further.