Precision in Every Parcel: Supporting Hinnao’s Rise in the Wellness Market

Company:

Hinnao

Industry:

Supplements

& Vitamins

Hinnao is a UK‑based wellness brand pioneering advanced liposomal supplements designed for fast absorption and measurable results. Built on scientific integrity, clean formulations, and customer trust, Hinnao has quickly become a recognised name within the nutrition space. Their products are used by practitioners, health‑conscious consumers, and retailers who value innovation and transparency.

The Finishing Line began working with Hinnao in July 2022, initially supporting them with product wrapping. As the brand grew, so did their operational needs leading to a natural progression into full eCommerce fulfilment. This long‑standing partnership has allowed us to support Hinnao through multiple stages of growth while maintaining the premium experience their customers expect.

The Challenge

With demand rising across both D2C and B2B channels, Hinnao required an eCommerce fulfilment partner who could deliver operational excellence at scale. They needed:

Same‑day dispatch.
Seamless integration with their marketplaces.
Support for fast‑growing order volumes.
Accurate handling of a high number of SKUs.

As a brand built on trust, fulfilment errors or delays were not an option. Hinnao needed a partner who understood the nuances of wellness logistics and shared their commitment to quality.

After reviewing several UK fulfilment providers, Hinnao selected The Finishing Line for our experience in wellness and supplement fulfilment, our ability to integrate effortlessly with their eCommerce platforms, and our proven track record handling high‑value, sensitive products with accuracy and consistency.

“The transition to The Finishing Line was smooth and reassuring. Their communication, speed, and attention to detail made it clear we’d chosen the right partner. We felt supported from day one.”

– Jazz Walia, CEO & Co-Founder

0 SKUs

stored, packed & shipped

orders dispatched a month

0 years

of partnership

Hinnao's Main Criteria:

Account Management – Clear, consistent communication was essential for Hinnao as their order volumes increased across both D2C and B2B channels. They required a fulfilment partner with a structured account management model, one that provided proactive oversight, rapid response times, and a dedicated point of contact who understood the nuances of their product range. This ensured operational continuity, faster issue resolution, and a seamless experience for their customers and wholesale partners.
Technology – As a science‑led supplement brand, Hinnao needed a fulfilment partner with an advanced warehouse management system capable of supporting strict product requirements. Real‑time stock visibility, accurate batch and expiry tracking, and tightly controlled pick‑and‑pack workflows were critical to protecting product integrity and maintaining the trust their customers place in their formulations.
Scalability – With rapid growth across multiple sales channels, Hinnao required a partner who could flex capacity, manage increasing SKU complexity, and scale fulfilment operations without compromising accuracy or speed. The ability to support month‑on‑month volume increases was a key factor in their decision‑making.

A Tailored Fulfilment Solution for Hinnao

To meet Hinnao’s requirements, The Finishing Line developed a tailored onboarding programme focused on speed, visibility, and product integrity.

Our strategically located facility near major UK shipping hubs immediately optimised their inbound supply chain. This reduced delivery times and accelerated domestic distribution for both D2C customers and B2B wholesale partners.

Given the delicate nature of their products, we implemented specialised handling procedures and strict quality assurance protocols. Through our dedicated account management model, Hinnao has a direct point of contact who oversees their products daily, ensuring consistency, accuracy, and complete peace of mind.

This level of care ensured every order arrived in perfect condition, preserving the premium brand experience Hinnao is known for.

“What impressed us most was the level of ownership. The Finishing Line treats our products as if they were their own, and that gives us complete confidence as we scale.”

– Jazz Walia, CEO & Co-Founder

Conclusion

By partnering with The Finishing Line, Hinnao has been able to scale confidently, maintain exceptional delivery standards, and support a rapidly growing customer base without operational bottlenecks.

With a reliable fulfilment partner in place, they can now focus on expanding their product range, strengthening their retail presence, and continuing their mission to deliver high‑performance wellness solutions across the UK.

As Hinnao grows, we’re proud to support their commitment to science‑led, results‑driven nutrition, helping them deliver premium wellness products with speed, accuracy, and care.