Company:
Cristalinas
Industry:
Fragrance
Cristalinas was founded in 2004 by four university chemical engineering students, whose first creation was a fragrance crystal, the inspiration behind the brand name. Cristalinas has since expanded its product range to include reed diffusers, car air fresheners, flower diffusers, sprays, and more.
What sets Cristalinas apart from other on the high-street, is its 0% alcohol formula and the use of natural essential oils at a much higher concentration than typical competitors. This ensures a consistent, high-quality fragrance experience that lasts for the full life of the product. Their engineering background from the founder also shows through the product design, from bottle shapes to reed configurations, they are all crafted for optimal fragrance performance.
At the beginning of 2025, Cristalinas was receiving at least two pallets of stock per week at their small Manchester office. Without loading bays or proper equipment, moving, storing, and packing products became extremely challenging. The manual process involved a lot of heavy lifting, which resulted in back issues and scrapes, and would also take up to two full days for the team to full pack everything away. Recognising the need for a sustainable solution, Cristalinas began searching for a third-party logistics (3PL) partner.
After making several enquiries with different providers, a conversation with our Commercial Director, Josh, quickly convinced them that The Finishing Line was the right partner. “We were really impressed with his energy, his enthusiasm and his can-do attitude.” Nick Jones, UK Country Manager at Hugworld/Cristalinas says.
Since partnering with The Finishing Line, Cristalinas has become the fastest-growing reed diffuser brand in the UK and is now stocked in some of the world’s largest retailers, including Walmart, Carrefour, Asda, and Auchan.
“What I love about The Finishing Line is that they are very much a solution-driven business. You can go to them with your problems and ask: how can you help?”
– Nick Jones, Country Manager at Hugworld/Cristalinas
Amazon FBA & Vendor pallets distributed per week
3x increase since joining
influencer boxes fulfilled in a day
When choosing a logistics partner, Cristalinas was looking for:
It was clear to both The Finishing Line and Cristalinas, that they needed more than just storage and Amazon FBA prep and dispatch, they needed a partner to manage every step of the logistics process, to enable the team to focus on brand growth. The Finishing Line took on the challenge, handling everything from managing Freight, container devanning and product re-work to multi-channel distribution. Ensuring that Cristalias made their required on sale dates.
Whether fulfilling orders for high-street retailers, shipping directly to consumers, or managing Amazon FBA and Vendor orders, every pallet, order, and box is picked, packed, and shipped with precision. With operational complexities handled, Cristalinas could focus on creative campaigns, particularly their influencer box programme. What once took days to complete became a scalable strategy, with hundreds of influencer boxes prepared efficiently and reliably.
To ensure total visibility and efficiency across all operations, The Finishing Line utilises Tenevo, our in-house warehouse management system. It provides real-time control over every stage of the fulfilment process, from goods-in and storage to pick, pack, and dispatch.
Through Tenevo’s live dashboards and automated reporting, the Cristalinas team can monitor inventory levels, track order progress, and access performance data instantly, offering complete transparency.
This digital integration not only streamlines communication between The Finishing Line and Cristalinas but also allows both teams to react quickly to changes in demand, manage stock efficiently, and maintain consistent accuracy across orders each week.
By combining data-driven insights with hands-on operational support, Tenevo ensures Cristalinas’ logistics run smoothly and reliably.
Increasing brand awareness through influencer marketing was a key growth ambition for Cristalinas, but creating these boxes in-house was costly and inefficient. After an entire day’s effort, the team only managed to create 30 boxes, well short of their target of over 100.
During a visit to The Finishing Line’s facility, the idea of outsourcing influencer box fulfilment was discussed and quickly implemented, by utilising The Finishing Lines contact packing and eCommerce fulfilment capabilities. For Cristalinas’ summer collection, over 250 influencer boxes were assembled and shipped, with the same support extended for the autumn collection. This has helped Cristalinas reach new audiences, grow their social media presence, and strengthen brand recognition.
“As a company, we’re growing triple digits this year and a huge portion of that is thanks to our partnership with The Finishing Line. We’re also now the number one top-selling reed diffuser on Amazon, something we could never have achieved without their support.”
– Nick Jones, Country Manager at Hugworld/Cristalinas
Since partnering with The Finishing Line, Cristalinas has seen a dramatic improvement in their operations. By removing the stress of handling all their 3PL needs, their team has been able to focus on sales, marketing, and business growth. With more time and energy dedicated to expanding the brand, Cristalinas continues to accelerate its success, backed by a logistics partner that shares their agility, ambition, and enthusiasm.
We’re here to help. If you’re looking for a trusted partner to handle your eCommerce fulfilment (from storage and pick & pack to fast, reliable delivery) get in touch with our team today. Let’s take your business further.
